The floatation tank has definitely received its share of unbalanced coverage over the years. Anything that people don't understand is an easy target for ridicule or fearmongering.

I've read and watched many media stories about the floatation tank and most of them approach it from a very "let's look at the funny thing and poke fun at it" perspective. I guess it's a natural result of the fast paced news industry that a reporter can take on the task of educating the public about a subject but not have a clue what they're talking about because they haven't done their research. It's thought provoking when you consider the tremendous influence the media has over public opinion.

After reading so many news reports that treated float tanks like an oddity not worth taking seriously, I was pleasantly surprised to find that a little bit of deeper digging uncovered several serious attempts by the media to explain what a float tank is to their audience. I've linked to a few of those news reports on my Floatation Tank News page.

Here's a rare exception - a TV show that profiles interesting Chicago businesses did the most glowing segment on floating I've ever seen. This was a huge relief for me since I wasn't able to sleep the night before the filming of this segment due to fear of being misrepresented.

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