In my opinion, consumer demand is low because providers of floatation therapy have done a poor job of raising awareness of the most tangible benefits of floating – pain relief and stress reduction.

We as a society have been effectively seduced by convenience, so unless floatation therapy is covered by insurance and/or providers start doing a better job of raising awareness of the powerful health benefits of floating, there will continue to be fewer and fewer people willing to try floating instead of readily available (but less effective) methods.

If consumers were often relieved of immediate pain from float tanks, would they take the risks of readily available alternatives that are less holistic? In essence, maybe this is a legal tactic to keep tanks out of market so as to have consumers maximize their demand of physical therapy and other services, as well as pain medicines.