I just came across this Esquire magazine article from 1983 that had me shaking me head and wondering why float tanks aren’t as common today as massage therapy, yoga or chiropractic care. Read on and let me know what you think:
Isolation Tanks: The State of the Art
A recent body of research into tank experimentation in hospitals, clinics, and graduate psychology departments was made public for the first time at Denver, and from a welter of medical statistics and laboratory data emerged convincing evidence that even brief sessions in float tanks can cause mental and physical transformations.
Among the revelations: Indications that floating stimulates the brain to secrete endorphins, the neurochemicals called the body’s own opiates.
The endorphin effect would explain the pain relief and euphoria floaters experience. Anecdotal evidence and preliminary research showing that floating results in a spontaneous reduction or elimination of habits such as smoking, drinking, and drug use and counteracts addiction-withdrawal symptoms.
A report from St. Elizabeth Hospital in Appleton, Wisconsin, where a yearlong statistical analysis of the effects of float tanks revealed solid success rates (70-85% improvement) in treatment of a wide range of problems, including anxiety, gastrointestinal and cardiovascular ailments, migraine and tension headaches, chronic pain, hypertension, and recovery from cardiac surgery.
Hospital administrators are so impressed that the hospital tank is now seeing heavy daily use, attended by two full-time stress-management specialists.
Tests of floating’s effects on hormone levels, showing sharp decreases, maintained over long periods, of sympatho-adrenal activity (including cortisol and ACTH, both associated with stress and heart disease); and evidence that floating reduces anxiety and stress.
Follow up:
I called St. Elizabeth’s but they no longer have a float tank and the person I talked to didn’t know of anyone still at the hospital who knew anything about the float research.


I agree with the “What the hell happened” response. It’s surprising that float tanks are still outside the public consciousness and it’s unclear to me what the reason for this is.
I suppose one could drift into conspiracy theories–powers that be attempting to subvert the popularity of the tanks through subtle propaganda–but I have no proof for this of course! Maybe the reason is much more mundane.
I think the revival of float tanks could happen in part by float center owners focusing on aggressive (and creative) marketing, sending press releases, and maybe even offering “Your first float is free” specials so Joe and Jane Public can say “What do I have to lose by trying this wacky thing out?”
It’d be interesting to contact the hospital in Appleton, WI and see if they still have the tanks in place. If not, why? Is there anyone still there that could give that particular history?
I don’t know why tanks didn’t meet expectations of staying power. They’re so effective! The price of an individual tank is obviously a deterrent for many individuals, but as a business investment it seems to work.
I hadnt thought to much about these floatation tanks but came upon a link that led me to this page and now i’m curious….I checked out the units in the UK and they look lovely, big and they could be very expensive. Do you think the spas are generating alot of business?